THRILL OF THE HUNT

Series

We are constantly searching for new additions to our portfolio, at the same time we refine our methods, introduce new technologies and learn more about this wonderful plant every single day.  This series is all about showcasing how we hunt, what it’s about and showing how different various plants can be from each other.

What is a "Hunt?"

When we decide that there’s room in our portfolio, we work on finding the next addition.  We thought that consumers would like an inside peek at how this works, and even better, give them a chance to try multiple expressions of the same cultivar. 

The “phenohunt” is a key part of the industry, and one that needs to be highlighted. We will be releasing a small allocation of product here in New Brunswick that will display the work that goes into this type of thing.

On the Inside

No two seeds of the same cultivar are the same.  Not only will the plants look different from each other, they will have different properties in the grow room and different properties when it comes to aromas, flavours, THC levels, terpene levels, bud structure, and so much more.

When we undertake a hunt for something new, we need to find something that works for us business wise, something relevant with consumers and something that showcases our house style in the best way possible.

THRILL OF THE HUNT
EPISODE LIST

Episode 1: Gastropop (Completed Spring 2022)

Originally bred by Compound Genetics, Gastropop is cross of Apples & Bananas X Grape Gasoline from our vault that we were fortunate enough to bring into the legal market.  We decided on this cultivar because of the pedigree of the breeder combined with the possible profiles it is capable of producing.  We knew we could bring something to life that would display our house style and really make some waves. 

We collaborated with Golden Peak Cannabis in Dieppe, NB on the initial hunt.  We grew out 78 plants and 13 different expressions of Gastropop to try and find the perfect expression for us. 

It was a very interesting crop as the various expressions showed a wide range of traits in everything from rooting times to fruit aromas on the nose.  As we do these hunts, we of course want to find something that the market will desire, but it has to work for us as a plant and make business sense of as well.   

In January of 2023, Gastropop was regrown at our facility in Shediac Cape and offered a wonderful crop that showcased the true potential of the cultivar.  A new tiny-batch crop will be released in February 2024.

Episode 2: Project Witch Hunt (Completed Winter 2022)

We had never grown anything from Lit Farms before, and decided to go with Red Velvet (insert former candy that rhymes with Bunts that we aren’t allowed to say) and Fire Cr*tch (we didn’t name it, but we stay true to the name the breeders gave it).  Two cultivars that we knew could be viewed negatively, however we are committed to giving the product the name of the breeder.

Luckily, the latter of the two disappeared after the first run as we didn’t have a winner, but the selected expression of Red Velvet Run… hit market in mid-2023. 

Our first test launch of this product at Le Backdoor featured only 100 units of what we thought was the best thing we had done to date at that time.  25.0% THC, 3.6% terpenes, beautiful dense nugs cured for 6 weeks after a 10 day hang dry.



Episode 3: Project: Remix (Completed Winter 2022)

Most times, we are on the hunt for something very unique that fits well in our portfolio and will excite the market.  Other times, we pop some seeds of well-known cultivars like we did here with a Remix pack of Platinum Kush Breath from In-House Genetics.  The remix features the same cross as the original, OGKB 2.1 x Platinum, but switches up the mom and dad to create something new.

After our initial hunt, we found one that we liked and will continue to refine it.  Most of the buds were smaller in size, but very resinous and full of those “kushy” aromas folks come to expect.  We ended up making some amazing whole flower prerolls that we launched at the incredible Cannabis East show in February of 2023 at Moncton Coliseum.  24.5% THC, 3% terpenes. -50ºC windchills.  We will never forget.

Episodes 4/5: Project Purple Rain (Completed March 2023)

We have a huge vault of seeds that spans an incredibly wide range of breeders, crosses, types and more.  This will serve as our main feeding pool as we grow and bring new amazing stuff to the market.

Other times, we have opportunities to bring new legal seeds into the facility with the help of a new license holder, which means we get to find unique stuff available now and get it into the system to try it out.

We’ve got two different cultivars we are running right now on a hunt in the search for beautiful, expressive, unique and COLOURFUL flower.  Berry-licious. This run included Raspberry Boogie (pictured here) and Venus Blue, bred by Mosca Seeds.

We had a chance to try one of them this fall and it forced us to at least give it a try and see.  This hunt resulted in our highest terpene test to date (4.62%), making it easy for our lab partners at High North to select it as sample of the week when we submitted it for its mandatory testing.  Seeing as how they sample what we consider some of the best in the legal market – we’d say the hunt was successful. 

Episode 6: Project Gin & Juice (Completed August 2023)

Early in 2023 we decided we wanted to go on a mission for something to replace a strain we used to grow: Tiger Bomb.  This sativa-leaner was a former award-winner and wouldn’t be easy to replace.

So, we looked into our vault as we do and picked three that we thought could do the trick and really wow our supporters:

Seven Stars  – Bred by Compound Genetics

Grape Lime Rickey – Bred by SubCool (RIP)

Orange Headstash – Bred by Karma Genetics

We were very happy with what we found, but absolute star of the hunt was funnily enough: Seven Stars.

SS is a cross of Jet Fuel Gelato x The Menthol (one of the parents of Tiger Bomb) and it did its parents proud.  Following an incredible run, we narrowed it down to two favourites that we will run again once more to find our true favourite.  Initial tests ranged from 26.5% to 28.0% THC and from 2.5 to 3.5% terpenes.  Our favourite one smells so much like Tiger Bomb it scared us and the folks who have tried it.  We will be running both of our favourite phenos for a small release slated for May 2024.

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